Save to Sustain

Project Breif

As part of a “Design for Good” capstone project, the challenge was to create a campaign that addresses a real-world issue through meaningful, socially impactful design. I chose to focus on food waste—an urgent environmental problem—by designing a campaign that could educate and inspire behavior change, particularly among families and young adults.

Solution

Save to Sustain is a social awareness campaign that uses gamification to educate users about reducing food waste. The centerpiece is a card-sorting game where players match food items to their correct storage method—fridge, pantry, or compost—reinforcing practical habits. The campaign also includes a digital companion prototype with interactive challenges, as well as print materials like posters and fridge magnets that serve as ongoing visual reminders. Designed to be playful, approachable, and rooted in real data, Save to Sustain brings sustainability into everyday decision-making.